The story
I’m thrilled to share the news that I’ve taken over FAM the label, originally founded by Vanessa, a designer with whom I had the privilege to collaborate frequently as a stylist. When she mentioned stepping back from the fashion industry, I was taken by surprise. The idea that FAM could continue felt unimaginable.
For as long as I can remember, my biggest dream has been to create my own fashion brand and design collections that capture my vision. With this opportunity right in front of me, Vanessa and I started talking seriously about the future of FAM.
Supported by my husband, Nico, I decided to take the plunge, and now we are hard at work preparing the first collection for Autumn/Winter 2025.
Our theme? BE BOLD. I wanted to open with a statement, a line that captures the courage it takes to make a lifelong dream come true, to bring your vision to life. “Be bold” speaks to anyone pursuing what truly matters, and I can’t think of a better motto for this next chapter.
Meet The FAMily
We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who live hard and believe in the magic of community.
We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavors. We don’t build a community around our brand, we build our brand around our community.
People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.
This is us, the FAMily.
Get to know us.
Brien
Designer & Brand owner
My favorite song: Zeg alles af voor morgen – Het zesde metaal
Most loved FAM item: Our Lisa trousers, for its stylisch fit.
A talent I am proud of: My creativity, being positive in every situation and my ability to listen to people.
FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.
Anaïs
Creative Community Manager
My favorite song: Lazy Nina – Greg Phillinganes
Most loved FAM item: Elo dress in blue Lyocell
A talent I am proud of: My creative side – exploring & expressing new ideas.
FAMbitions: Spreading our message with creative content that reflects our FAM values. To not be afraid of being a little silly or breaking boundaries in order to reach our goal of a sustainable and ethical future.
Ilda & Manuel
When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.
Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.
Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.
Katrien
Print Designer
My favorite song: Roam – The B52’s
A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.
FAMbitions: To make women feel joyful and unique in their FAM outfits.
Celine
Wordsmith & Visual Content Creator
My favorite song: Millionaire (ft. Andre 3000) – Kelis
Most loved FAM item: All of our Kate trousers, they are incredibly flattering.
A talent I am proud of: Living and thinking outside of the box.
FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.
Sophie
Producer Prototypes
My favorite song: Boys will be boys – Dua Lipa
Most loved FAM item: I absolutely love the Elise jumpsuit.
A talent I am proud of: My ability to turn a 2D design into a 3D garment and the sewing skills I need to accomplish that.
FAMbitions: I want to keep improving communication between the design team and production team to produce high-quality garments.
