Conscious Fashion
Over the last years, the word ‘sustainable’ has become fashionable. It is being used often and in a lot of different contexts where it always seems to take on a different meaning. In many cases brands use this word as a marketing tool, in some cases this word is abused to greenwash. 100% sustainability is impossible but we do try to be conscious about our responsibilities as a label. Let us state what our approach to conscious fashion looks like to us and to our FAMily.
Everything we do has an impact, leaves a footprint. It is our goal to make this imprint as positive as is commercially possible. We reduce our carbon footprint in a number of creative ways and make sure that all the people involved with FAM are positively empowered.
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How We Achieve This
Sustainable Design
Short-lived trends are not in our vocabulary. We strive to make clothing that transcends seasons and stay with you for the longest possible time. We like to think of our collection as a capsule. As our environment changes and temperatures fluctuate, we deem it important that our clothing is versatile and that certain pieces can easily transition the seasons with you.
Each year we design and produce two transseasonal capsule collections for which we choose fabrics that are suitable for summer as well as winter.
Sustainable Production
We have chosen to have all of our clothing produced in Europe to ensure a minimal amount of transportation and a working environment that is congruent with European Social law.
Ilda and Manuel are the proud owners of a small family business in Portugal and have themselves sewn our very first FAM pieces. This was the start of a very fruitful collaboration and a way to make sure that our clothing is made to last by well paid happy people. Happy people are important if we are to build a new world together.
Sustainable Fabrics And Printing
Technology and industry have made impressive advancements in the last years however we still have a long way to go to produce fabrics that are versatile, durable and ecologically innovative at the same time.
Although the possibilities are sometimes still limited, we put a lot of effort into sourcing fabrics that help us achieve both our goals in regards to conscious fashion as a company and our aesthetic goals as a fashion label.
All of our prints are designed in Belgium and printed in Europe with inks that pollute less and with a process that significantly reduces water consumption.
Transparency
It is important for us that you, our beloved FAM, are provided the tools to make decisions with integrity and enable you to consume and buy in such a way that is in line with your environmental and social ethics.
In striving for perfection, we have learned it is unattainable. Today it is strictly impossible to do everything 100% sustainably but we are encouraged to know our society and economy are slowly changing directions. We have you to thank for this and it is you and your choices as a consumer that can help us achieve a world where a well thought through approach to conscious fashion can become our collective reality.
Washing Prescriptions
Buying conscious clothing is an excellent first step in reducing our carbon footprint. The second step would be to make our clothes last longer so that we don’t have to throw them away.
